Thursday, October 27, 2011
Steve Jobs, Apple, and Rosie the Riveter
I thought I'd share the picture I made in school (awesome advanced computer classes, baby!) as a tribute to Steve Jobs. Apple ran the Think Different ad campaign from 1997-2002, showing commercials and print advertisements featuring "the crazy ones" who dared to change the world. The art directors behind it were all women (Jennifer Golub, Jessica Schulman, and Yvonne Smith). A number of awesome women are featured in the campaign, including Joan Baez, Rosa Parks, Jane Goodall, and Amelia Earhart.
When our teacher told us that our next assignment would be to design an ad that could be a part of the Think Different campaign, I immediately thought of Rosie the Riveter, the iconic World War II ad that encouraged women to enter the workforce. I added an Apple logo tattoo (and blended it into her skin) and "Think Different!" instead of "We Can Do It!" in her speech bubble.
Links to cool articles about Steve Jobs, Rosie the Riveter, and what they have to do with feminism:
A Tale of Two Siblings - Steve Jobs and Mona Simpson
Revolting Women: Joan of Arc, Rosie the Riveter, and the Feminist Protest Icon